Who are we?

World of Lifestyle and Fashion is founded by Silvia and Ulbe, who are not only partners in fashion, but also partners in life. "We’ve been working together since 1996, as agents that represented brands like Paul Smith, French Connection and Napapijri."

"Our first retail adventure started in 2009 by opening a French Connection boutique store in the Netherlands. This was the first ever French Connection store of this kind worldwide and immediately a succes."

It all started with us renting just 16m2 in a pop-up store, to being the 200m2 vibrant store it is today. More than 30 years of experience come together here. Mixed with inspiration we’ve gathered from traveling all over the world.

W.O.L.F_ is everything we love and we want you to love.